The Esref Sah program has four key projects through which it increases financial literacy knowledge amongst UAE youth. These projects include customized financial literacy workshops, a bank training programme, and a comprehensive volunteering programme, the Esref Sah Shabaab Club.
These projects are described in more detail below.
This projects aims to train bank branch employees across the UAE to become specialized financial literacy counsellors in order to counsel and guide bank clients, to ensure bank customers are more financially responsible and aware prior to availing financial products and services from financial institutions.
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