The Financial Literacy Programme for youth to educate them about their current financial
It encourages better management of debt and provides learning opportunities on how to create a positive relationship with their finances.

Esref Sah Projects

The Esref Sah program has four key projects through which it increases financial literacy knowledge amongst UAE youth. These projects include customized financial literacy workshops, a bank training programme, and a comprehensive volunteering programme, the Esref Sah Shabaab Club.

These projects are described in more detail below.

Financial Literacy Workshops

Esref Sah delivers Basic and Advanced financial literacy workshops for high-school and college students across the UAE.

Bank Training

This projects aims to train bank branch employees across the UAE to become specialized financial literacy counsellors in order to counsel and guide bank clients, to ensure bank customers are more financially responsible and aware prior to availing financial products and services from financial institutions.

HOPE Inside Workshops

Esref Sah has partnered with Operation HOPE to develop a comprehensive personal finance curriculum, with a focus on two key areas; money management and credit management.

Shabaab Club

The Esref Sah Shabaab Club has trained Emirati youth to the level where they can act as mentors and financial consultants to their peers and ultimately champion the cause of financial literacy in their personal and professional lives.


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